Digital Disney pins minted as NFTs on Flow are a new way for NBA Top Shot creator Dapper Labs to venture outside of sports.
Disney Pinnacle, an officially licensed NFT collectibles platform from NBA Top Shot manufacturer Dapper Labs, will feature the entertainment conglomerate Disney as its focal point, the NFT company revealed on Tuesday.
Disney Pinnacle will provide digital collectibles inspired by pins that are minted as NFTs on the Flow blockchain, the same network as NBA Top Shot and NFL All Day. The pins are inspired by the actual pins that Disney sells at its theme parks and that fans collect and trade.
Digital pins inspired by Star Wars, Pixar, and Disney characters and properties will be available on the site. Disney Princesses, Darth Vader from “Star Wars,” Buzz Lightyear and Woody from “Toy Story,” and other characters were highlighted by Dapper Labs CEO Roham Gharegozlou in an interview with press.
Disney does own Marvel as well, but the announcement made no mention of the comic book property. In response to a query about Marvel joining the platform, Gharegozlou stated, “not at launch.”
Disney Pinnacle was created specifically for mobile devices, in contrast to Top Shot, which debuted online before releasing a native mobile app. Although it would resemble Dapper’s existing NFT platforms, Gharegozlou claimed it will feel comfortable on smartphones and offer improvements to its well-known layout.
“It’s an updated economy design, so it’s better balanced between limited edition and super limited edition assets for some of the higher-end collectors and accessibility for the average fan,” he added. “Plus, it offers entry to the entire Disney world, all within one building.”
Today is the day that Disney Pinnacle opens its waitlist. According to Gharegozlou, before a final complete launch, the platform will progressively enlist users to assist in testing the experience in beta. He stated that there is no set schedule for the public launch.
As a partner at VC behemoth Andreessen Horowitz, Ridhima Kahn, vice president of business development and partnerships at Dapper, revealed to the media that she was the one who brought Disney and Dapper Labs together. After establishing the first contact, she joined Dapper in 2021 and was able to assist in bringing the companies together for this partnership.
The NBA Top Shot’s remarkable public success during the NFT market’s initial boom in 2021 is the reason Dapper Labs is most well-known. The startup, responsible for the well-known early Ethereum NFT project CryptoKitties, developed the Flow blockchain to support consumer applications on a larger scale, such as games and collectibles platforms. Over time, flow has become increasingly dispersed.
The NFT market appeared to be reviving recently, as seen by the Disney Pinnacle announcement. The market had slowed significantly after its peaks in 2021 and early 2022. The upcoming generation of platforms and apps centered around genuine digital ownership, according to Gharegozlou, will have a more appealing appearance and feel than the ones that originally made NFTs widely available.
“When we introduced our previous line of products, it was evident that NFTs were still in the early stages of development, considering the variety of products available and the degree of portability and interoperability among them,” the speaker stated. “We’re very excited about the direction that technology is taking and the improvements that will be made to products in the upcoming years.”
