As part of its “WE ARE” campaign, FIFA, the world’s governing body of soccer, has filed trademark applications pertaining to the metaverse.
The Federation Internationale de Football Association (FIFA) has applied for trademarks in nine more categories, demonstrating its growing interest in virtual reality (VR).
The recently made public trademarks underscore FIFA’s increased emphasis on leveraging VR in gaming, fashion, and entertainment, which intellectual property lawyer Mike Kondoudis posted on Twitter.
Source from: Twitter
A wide range of prospective online services are protected by trademarks. They cover a wide range of possibilities, from individualized fitness coaching sessions to mesmerizing laser displays, live musical performances, and even sports event broadcasting.
The papers also cover the sale of virtual sports gear and accessories for use in these online environments.
The construction of a virtual reproduction of Qatar’s Lusail Stadium, which was built specifically for the World Cup, was one of FIFA’s first forays into the metaverse. This allowed spectators to watch the event from the comfort of their homes.
The 2022 FIFA World Cup organizers worked with the metaverse platform Upland in partnership with the upscale Swiss watchmaker Hublot to create distinctive virtual experiences and digital assets.
A brand-new, immersive fan interaction software called Phygtlis has also been released by FIFA. Through an immersive game experience, fans may relive their most memorable World Cup experiences.
FIFA has launched projects incorporating non-fungible tokens (NFTs), creating “FIFA+Collect” in partnership with Algorand’s blockchain technology, in an effort to more firmly define its digital goals.
