Grimace digital collectibles—soulbound tokens and mementos that may be created for free but cannot be traded or transferred—have been introduced by McDonald’s Singapore in collaboration with crypto infrastructure firm Bandwagon Labs and local non-fungible token (NFT) artist ‘The Hidden Walls’.
McDonald’s Singapore announced the conclusion of a promotion for early access minting spots in posts on Instagram and Facebook. “Introducing the Grimace Digital Collectible – a collection of 2,000 unique Grimaces minted via the McDonald’s app! He’s cool, cute, and totally purple,” the company said.
According to Bandwagon, the collection will be free and accessible starting on August 31 solely through the McDonald’s Singapore app.
Users must click “mint now” after connecting their Digital Collectibles wallet through the cryptocurrency wallet MetaMask or web3auth.
The NFTs will be issued on Polygon, according to Decrypt, which quoted a McDonald’s official.
According to NFTevening, these NFT profile photographs (PFPs) are soulbound tokens.
These NFTs are open to everybody, but they cannot be sold or transferred on the secondary markets. Additionally, only one redemption is permitted per account.
The restaurant chain is “excited to bring Grimace closer to our fans through these unique digital collectibles,” according to Drina Chee, senior director of marketing and digital customer experience at McDonald’s Singapore. Grimace has evolved from a popular character “from nostalgic memories to love for all generations.”
Grimace in TikTok
Grimace, a cuddly, muppet-like mascot unveiled in 1972, is a well-known figure in the McDonald’s world.
On TikTok, a recent trend known as the “Grimace Shake” saw users pretend to experience awful deaths after consuming the berry-flavored milkshake, frequently incorporating the paranormal and/or demonic. Imagine ‘The Conjuring’ mixing with ‘The Blair Witch Project’ mixing with ‘Bird Box’, while some of these movies also fall into the criminal category.
It is reasonable to argue that this meme, although misrepresenting the character, functioned as free advertising for the birthday-celebrating mascot.
According to Marketing-Interactive, which quoted McDonald’s, the NFT effort “aims to serve as a testament to McDonald’s Singapore’s dedication to staying at the forefront of innovation.”
To celebrate the 40th anniversary of Chicken McNuggets, McDonald’s Hong Kong created McNuggets Land in July in partnership with the Ethereum metaverse game The Sandbox.
With the hashtag “McDoNFT,” McDonald’s France unveiled digital artwork in 2021 that included some of their most well-liked menu items.
A few months later, the company launched an NFT line in China to commemorate its 31st anniversary, while in the US, McDonald’s developed NFTs to recognize the 40th anniversary of the McRib.
